Ramakrishna Goverdhanam

Google has lauched its new feature  " In-Depth Article " which can be viewable in your google search. In-depth article section provides links which are having quality information about the search term you used in google search. According to google these results are very helpful and provide high quality content to the user who are searching to learn something. IMO this feature will bring some changes the way we provide the content. There is also a webmasters help guide which will help webmasters to optimize their content, so that the article will be appear in " In-Depth Articles " section. I tried this by searching india in google and got this .... How to optimize our site for the " In-Depth Articles " Feature - From Google Use Schema.org  Article markup Provide Authorship  markup Take care of Pagination  and canonicalization  issues Provide the information about your organisations Logos Restricted Content & First Click Free If yo...

Google’s latest round of search quality updates is  now available , and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes. They are given below..... ---------------------------------------------------------------------------------------------------------------------------------- Here’s the list for March: Autocomplete with math symbols.  [launch codename "Blackboard", project codename "Suggest"] When we process queries to return predictions in autocomplete, we generally normalize them to match more relevant predictions in our database. This change incorporates several characters that were previously normalized: “+”, “-”, “*”, “/”, “^”, “(“, “)”, and “=”. This should make it easier to search for popular equations, for example [ e = mc2 ] or [ y = mx+b ]. Improvements to handling of symbols for indexing.  [launch codename "Deep Maroon...

Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). Here’s the list for February: More coverage for related searches.  [launch codename “Fuzhou”] This launch brings in a new data source to help generate the “Searches related to” section, increasing coverage significantly so the feature will appear for more queries. This section contains search queries that can help you refine what you’re searching for. Tweak to categorizer for expanded sitelinks.  [launch codename “Snippy”, project codename “Megasitelinks”] This improvement adjusts a signal we use to try and identify duplicate snippets. We were applying a categorizer that wasn’t performing well for our expanded sitelinks, so we’ve stopped applying the categorizer in those cases. The result is more relevant sitelinks. Less duplication in expanded sitelinks.  [launch codename “thanksgiving”, project codename “Megasite...

Google has announced a major algorithmic change to its search engine, subtle in nature and perhaps unnoticeable to many users, but one that should dramatically improve the quality of Google’s search results. With this move, Google is targeting content farms – a common name for low quality sites whose main goal is to attract search traffic by piling up (mostly) useless content, usually by either producing large amounts of low-quality text or by copying it from websites with original content. Google does not go into details of the change which should impact 11.8% of Google’s queries (currently only in the US, with plans to roll it out elsewhere over time), but it does say that it will affect the ranking of many sites on the web. “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites wi...

Google’s search engine has a new feature that may cause Web surfers to do less…Web surfing. The company’s new Instant Previews announced on Tuesday provides visual snapshots of Web pages directly within the list of search results, making it easier and quicker to home in on the Web page you’re looking for. Instant Previews, which will be rolled out during the next few days, puts a small icon of a magnifying glass next to most of Google’s search results. Click on the magnifying glass and Google serves up a screenshot of the Web page, highlighting the section of the page that’s relevant to your search query.GOOGInstantPreview That eliminates the time-consuming back-and-forth excursions from Google’s list of search results to various Web sites. Google says the majority of the preview snapshots are already stored in its index of the Web, and Google will pre-load the preview images for search results in your browser in the background. Result: preview images typically load in less tha...