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Google's Search quality highlights: 50 changes for March

Google’s latest round of search quality updates is  now available , and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes. They are given below..... ---------------------------------------------------------------------------------------------------------------------------------- Here’s the list for March: Autocomplete with math symbols.  [launch codename "Blackboard", project codename "Suggest"] When we process queries to return predictions in autocomplete, we generally normalize them to match more relevant predictions in our database. This change incorporates several characters that were previously normalized: “+”, “-”, “*”, “/”, “^”, “(“, “)”, and “=”. This should make it easier to search for popular equations, for example [ e = mc2 ] or [ y = mx+b ]. Improvements to handling of symbols for indexing.  [launch codename "Deep Maroon...

Google News Experiments with Twitter Integration

Google News is currently testing a new feature that allows users to integrate their Twitter accounts with the news aggregator. Search Engine Land reports that the experiment appears in a “Friends” section that some users can see on the bottom right-hand column of Google News. If you enter your Twitter username into the open text box and hit “save,” a list of updates featuring news articles by those you follow will appear. Google says only articles found in Google News will be shown. Though we’ve yet to see if and when Google will make this feature more widely available, this test run seems pretty consistent with recent attempts to make Google News more customizable. A few months ago, Google News began featuring a “News For You” section based on users’ specific interests. At this time, the site was also overhauled to highlight location-specific, breaking news alongside less time-sensitive pieces. Google News’s experiment with the Friends section also comes at a time when news cons...