What is the KEI (Keyword Effectiveness Index)?

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One of my Friend asked me what is KEI in SEO. I have no idea about this KEI. So searched in google to know about this and here is the information about KEI which I found on web.

KEI stands for Keyword Effectiveness Index

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The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

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To know more about Is KEI A Good Indicator For Useful Keywords? and What Does This Mean To Your Web Site? visit  http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php

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