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Tuesday, August 27, 2013

Kudankulam Nuclear Power Plant to Generate Power by end of October 2013

After all the fuzz around it Kudankulam Nuclear Power Plant(KNPP) has started generating power. As of now 500MW generation process started and by end of October 1000MW will be generated by the plant. According Union Minister V Narayanasamy the first unit will be added to southern grid. This is really good news for power starving Tamil Nadu as more than 50% of generated power will be allotted to TN.

Kudankulam Nuclear Power Plant Under Construction

We have been listening news about KNPP that many NGO’s opposing the KNP Plant citing security concerns over Nuke plant. After Fukushima Disaster in 2011 some NGO’s started protesting against KNPP saying the same will be happen with the kudankulam plant, even after many scientists have checked the plant for flaws and they said there is no need to concern about safety of the plant, the protests continued. There also a rumor that these NGO’s are funded by western countries who are against Indo-Rus Bond.

Kudankulam Nuclear Power Plant Protest

After all these protests and campaigns thanks to Supreme Court of India for giving a green signal to Kudankulam plant. After the approval from SC, NPCIL along with AEB has accelerated the commissioning of KNPP. Soon southern grid will have a jolt of 1000MW power form KNPP. It’s time to say HIP HIP HURRAAAYYYYYYYYY!!!!!!!!!!!!!!!!!!!

Finished Kudankulam Nuclear Power Plant

Union Minister V Narayanasamy also said that there is another Nuke plant Jaitpur, Maharashtra is in discussions with France and soon we may hear good news on that plant also. So more Nuke plants to our country …. This will help us depending on Coal for Power generation. Coal plants will emit more carbon pollution which will affect our health

Thursday, August 8, 2013

Google Launches " In-Depth Article " Feature

Google has lauched its new feature  " In-Depth Article " which can be viewable in your google search. In-depth article section provides links which are having quality information about the search term you used in google search. According to google these results are very helpful and provide high quality content to the user who are searching to learn something. IMO this feature will bring some changes the way we provide the content. There is also a webmasters help guide which will help webmasters to optimize their content, so that the article will be appear in " In-Depth Articles " section.

I tried this by searching india in google and got this ....

How to optimize our site for the " In-Depth Articles " Feature - From Google

  1. Use Article markup
  2. Provide Authorship markup
  3. Take care of Pagination and canonicalization issues
  4. Provide the information about your organisations Logos

Restricted Content & First Click Free

If you offer subscription-based access to your website content, or if users must register for access, then search engines may not be able to access some of your site's most relevant content. If Google can't properly crawl and index your content (including text, images and videos), we can't show it in our search results (including the "In-depth articles" feature). Implementing First Click Free is one easy way to make sure your content is accessible to Google's search crawlers so it can be displayed in Google search results. Learn more about First Click Free.

source: Google Support

Friday, August 2, 2013

Why are the Grey Background is Displaying for Sitelinks in Google Search?

Two day back my TL called me and asked me why I am seeing grey background for sitelinks in google search. I said I have no idea. Then he asked me to search for it and get the information. Searched everywhere and found nothing. It is look like the below image ....

This image was actually posted by +Moz ....

Today I saw a post in SeRoundTable and got that actually google testing the sitelinks that expands out.....

Check this +jon cooper image ....

As you can see, clicking on a sitelink within a white background will drop down a gray background area with more sitelinks to be clicked on.
So is it gonna help the websites to bring more traffic????? soon we will know ...


What are your Plannings for Link Building?

Are you still rely on Linkbuilding for SEO and doing article submissions, article marketing, buest bloggings and Press releases??? Read this before you do. ....

It seems Google hates persons who does article marketing and guest blogging. Google updates its Link Schemes in which it added these three new topics.

  1. Text advertisements that pass PageRank
  2. Advertorials or native advertising where payment is received for articles that include links that pass PageRank
  3. Links with optimized anchor text in articles or press releases distributed on other sites.

Barry Scwartz mentioned about the google link schemes changes at SERoundTable

This is the video of MattCutt explaining the same

Did you observe the third point? it says not to have " optimized anchor texts " in articles or press releases we distribute and we have to give no-follow to the links so that this will not affect our rankings.

Already it had shown its red eye on " Low-Quality directory & Bookmarking site links ".... so what are we left with??? how we should bring backlinks or get visitors and how we should promote our websites?

Here in SearchEngineLand article it is mentioned that we need to use nofollow to links in PressReleases.

In summary, the Google guidelines for Advertorials are:

(1) Search Engines: If links are paid for, i.e., money changes hands, then links should not pass PageRank. You should nofollow links in Advertorials.
(2) Users & Readers: It should be clear to your readers that this is a paid story by labeling it advertisement or sponsored story.

Does this mean link building is dead?

Here are list of things which are written my friend Raghu on his blog, which we can still approach and are considered to be reliable to get online presence:

1) Build some realistic content which is SMART: this expands as Specific, Measureable, Achievable, Realistic, and Time scalable. Specific: Define specific objectives of your website through useful content. Measureable: Measure the value of content. Achievable: Do you think that you article content really can drive traffic? Realistic: Content should fit in with the priorities you need for business. Is it really understandable to users? Content is not about targeting phrases. Time scalable: Prepare strategy of how to approach content marketing in a week or month. Scale the time span when to write and when to publish and then expect results!

2) Do concentrate on local seo a lot such as spread your reach on Google maps, places, yahoo local and more. You can find some useful tips for doing Google places and other local seo tactics: Quick Starter Guide for Local SEO.

3) Try Google Engage; build some campaigns in adwords if client is interested.

4) Approach local listings like yelp, yellow pages and more. These will help as local citations which can give better results.

5) Don’t spend on the links, rather than this you can approach for facebook promotions like creating campaigns with allotting budgets like offering prizes, movie tickets or other things.

Hope these things will help us in with Optimization and promotion .....