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Friday, December 3, 2010

New Twitter Search Tool Helps Marketers Insight into User communities

PeopleBrowsr a social media analytics Comp. has launched its social search product research.ly which is designed to help to help managers and marketers to find the 1% of Twitter users.

Research.ly is a twitter search engine, it allows users to search tweets with specified keywords. Once you entered the keyword and started the searching, all the tweets will show in the left-hand portion of the application, if want user can filter the stream to show from various options, it might be tweets from followers, following, gender, breakout tweets by positive or negative.

Research.ly on right hand side, provides a graphical global overview of tweets for 7-days or 30-day time span. Here you will find chart showing keyword volume fluctuation over time.There’s even a word cloud highlighting common words housed within the tweets being dissected. In this area, ReSearch.ly also displays media related to tweets, including Twitpics and YouTube videos.

The company calls this technology “Viral Analytics,” and aims to help users track — in real-time — how information moves through the web.

The product also provides users with the opportunity to see degrees of separation from other Twitter users; this data can be exported to CSV.

In some ways, ReSearch.ly — which has a seven-day free trial — seems rather limited for its $99 per user, per month price tag. The unfettered access to Twitter data and the myriad of filters make for an interesting browsing experience, but there doesn’t seem to be much more you can do with the information you do discover.

Product Manager Brett Horvath says that’s because ReSearch.ly isn’t an engagement platform. “It’s a social search platform where you can find out what people are saying and map those [conversations] out,” he says. Hovarth also says its target audience — brand marketers and managers — are excited to pay for the product, which he believes provides them with unprecedented Twitter research tools.

PeopleBrowsr, as you may recall, started as a consumer-facing social application for managing Twitter and Facebook streams but has since switched to focus on enterprise-level data mining, analytics and brand engagement. The ReSearch.ly product represents the sum total of the company’s refined search technologies and its access to the full Twitter firehose.



Resource:-Research.ly

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